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Market Analysis Canon

 Market Examination Canon Dissertation

Module three or more: Market examination

In this section will be a industry analysis drafted. First the marketplace in which the TPM combination functions is defined, then in the next section the TPM mixture is assessed using Porter's 5-forces framework. In the section that follows the industry in which the TPM combination works is analyzed. In the fourth paragraph the TPM combination is placed in one of the categories of the growth-share matrix. Finally, a short conclusion on the previous issues is made.

Industry definition

For the company just like Canon, if perhaps fact for each and every company, it is of vital importance to define industry of their TPM mixtures accurately. A wrong definition may result in a awful strategy and this leads to awful and eventually perhaps even a failure with the product.

The TPM combo cameras can be in many markets, it is very hard to place it only in one marketplace. It used to be deemed a luxury very good but during the last few years it is now ordinary to possess a digital camera and for that reason it has become really a common very good.

A few other instances of markets where cameras can be placed in are gadgets, telephones, laptops and webcams. Since most of these goods have an event to capture and store images. So these are possible alternatives for potential clients and cameras can for that reason also be placed in these market segments.

Direct competition

The number of rivals in the market of digital cameras is definitely large. A number of examples of competition are Sony, Nikon, Kodak, Trust, Panasonic and Fujifilm. Because of the large number of competitors and cameras, the competitive intensity is also wonderful.

Important buyers

The most important consumers of Rule concerning the TPM combination would be the non-professional buyers, the customers who will use the cameras for exclusive use. One more group of buyers are the professional users (i. e. photographers).

Because both these groups of people tend not to buy a lot of...

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